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Discovery Days - Coggle Diagram
Discovery Days
Format
2 per business only
Machines
Soft serve
161T
243T
191
Artisan Gelato
Pastochef
readychef
Other
Chocolady
Slush
capacity?
8 people per session (AM & PM)
Invite only? limited places
Dates - 11/12/13th Jan
register
Exhibition with Demos
Audience
National accounts
Independents
Dealers
Once we have Dealer info sorted
Consultants
Ingredients people? & their customers
QSRs & Fine Dining
Marketing
Get the right people
Emails
Sign up
Confirmation
Reminders
Follow up
feedback
Website
Sign Up
pop up?
landing page
Salesforce campaign
Covid considerations
Handle objectives
On the day
Masks?
Exclusive / limited numbers?
lateral flow tests?
covid passport
Government advice with Omicron
contingency (online?)
PR?
Press release?
WHich media? Caterer /
Link to sign up
Objectives
qualified leads
increase leads in January
Social
Platforms
Instagram
Aims
Coverage
Build up