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the benefits of Instagram within the food industry - Coggle Diagram
the benefits of Instagram within the food industry
free and easy advertisement
word of mouth
algorithm based (people will see recommendations based on likes) - easier to reach target market
the food will be made regardless, might as well take a photo and earn more recognition from it
creates loyalty to the brand - if someone likes a Instagram account they'll feel more inclined to support their business
very easy to run things like promotions, campaigns, or giveaways
interactive
find similar posts based on followed accounts and liked posts
easy to share
create relative tags to the post
reposting is simple and common
unlimited word count for post - increases interaction since there is availability for things such as questions or statements @ the end of a post
consumers can tag restaurant whilst dining there
alternative display platform
shows consumers direct info on product
consumers know what they're buying
company can have a theme for their page
documents the progress of the business
expands target market
connect with foodies but also people from the social media world
creativity
no rules on how you run your account
you post what you want, when you want
be as unique as you want
organized
instagram is an easy application to learn to use
ability to organize videos with videos, and photos with photos