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Big Data at Netflix - Coggle Diagram
Big Data at Netflix
what problem does it solve?
Creating and suggesting
the right movies/shows to the right viewers
how is it used in practice
applying analytical skills
predict what customers will enjoy
recommendation engines
helping deciding what they should do next
production
colors used in cover images
creating new micro-genres
monitoring quality of experience
new models built to explore impact on user behaviour
Results
Customer retention
Member acquisition
ability to predict what viewers will enjoy
outbidding the competition
creating new original shows
building the foundation of "Personalized TV"
increasing streaming hours by customers
taking a lead over competition
4.9 million new subscribers in Q1 2015