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CONTENT TEAM - Coggle Diagram
CONTENT
TEAM
TOOLS
AVAILABLE
BBDD
RRSS
WhatsApp
Email Marketing
Blog
Video Marketing
Adobe Suite Tools
Webinars
Promotional ads
Chatbot builder
Social interactions (manually)
Wordpress/Divi
Canva
TYPES
OF CONTENT
🎯 Blog posts
🎯 Social media posts
🎯 Youtube videos
🎯 Lead magnets
🎯 Landing pages
❓ Daily webinars
❓ One-time webinar
🎯 Weekly email to BBDD
Podcast
🎯 Infographics
Whitepapers
Push notifications (WA)
Chatbots
🎯 Repurposing of old content
🎯 Repurposing of lead magnets
Third-party content
Partners content
Interviews
Courses and certifications
BASIC
ACTIONS
Weekly
blog posts
1-2 blog posts
(1000 words each)
Weekly
social media
posts
Promotion of new content (blog)
Content for social media
Repurposing of old content
Weekly
emails
1-2 emails with
relevant CTA
LEAD
MAGNETS
Whitepaper
Webinar
Ebook
Guides
Templates
Training videos
Case studies
Lead generation quizzes
NEEDS
Blog old content improvement
Defining social media strategy per channel
Defining the blog categories, types and topics
Email workflow?
Consider video marketing strategy: how to boost it
NEEDED
PROFILES
Copywriter(s)
Video Editor
Graphic Designer
Web Designer (LP)
Community Manager
Content Manager