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Strategic Planning in a Turbulent Environment
(Grant, 2003) - Coggle…
Strategic Planning in a Turbulent Environment
(Grant, 2003)
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The paper is concerned with how the companies of interest strategic planning processes, adapted to the rapidly changing environment
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Conclusion
Strategic planning is still highly relevant in today's corporate world, however, it changed considerably in terms of process and content in response to rapid and unpredictable environmental changes
The process became more decentralized, more informal, shorter term.
Strategic planning became more about coordination and control, and less about strategic decision making