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G4:Apple, Application, Customer segment
-Mass market, Revenue streams …
G4:Apple
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pandemic
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apple store
Closing stores, operating on reduced hours
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Revenue streams
- Product sales
- Media& licensing
- Subscription revenue
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Key partners
1.TSMC
- parts set provided by Japan
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Key partners
- Manufacturers
- App store developers
- Phone companies
- Publishers
- Content creators
-Retailers
Key activities
- Design
- R&D
- Sales and marketing
Key sources
- IP and patents
- Management team/HR
- Brand
Value proposition
- Beautiful design
- Innovative technology features
- User experience
- Brand&brand messaging: Think different
Customer relationship
- Genius bars in apple shops
- Communities
- Customer support
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Cost structures
- Manufacturing/distribution
- Selling/people,system, marketing/
- General and administration
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Customer segment
1.USA-The largest consumer market
2.China-The second largest
consumer market
3..The general public in the city
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Value propose
1.Maintain a leading position in 2020
2.Faster download speeds
3.High resolution , delicate display mode
4.Faster gaming experience
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