1. Management for sustainability

Environment

Global Warming

A fairly recent increase in the temperature of

earth’s lower atmosphere (the air we breathe), as well as in the

land and water that make up the Earth’s surface.

Environment

preservation of environmental

resources and biodiversity, creation of sustainable access to safe

Social

Examines the ways in which natural

resources, education, skills and social institutions build human quality of life

Economic

refers to an economy’s ability to

create and maintain economic conditions that foster current

economic health and long-term economic development- also

referred to as sustainable development

Corporate Social Responsibility

A form of corporate self-regulation that builds sustainability and public interest into business decision making and activities

View

The classical view

Managements only responsibility is to maximise profits and operate the business in the best interests of the shareholders alone.

When managers spend the organizations resources for the “social good” they are unnecessarily adding to the cost of doing business

Corporate socially responsibility should contribute to maximising organizational profits for shareholders.

The greatest importance is profits. Little attention to social responsibility. Obstructionists engage in unethical and sometimes illegal actions in order to hide socially irresponsible behaviour.

The Obstructionist View

The Defensive Approach

companies only engage in CSR practices which are legally required and enforceable. A company will only comply with the minimal legal requirements.

The socioeonomic view

Companies have a responsibility to the larger society that allows them to operate with in it.

Companies have a responsibility to the consumers who support them by purchasing their products and services.

Companies that only focus on maximising short-run profits may face long term financial consequences.

The Accommodative Approach

The organization is positive in its view of social responsibility. Managers go beyond legal responsibility to address those areas they feel are important from an ethical standpoint.

The Proactive Approach

Setting the highest industry standard possible. A company is actively engaged and integrates socially responsible behaviour in all aspects of the business.