Marketing mix

The nature of product:

Actual product

Augmented product

Core product

The core benefit is the fundamental need that the customer satisfies when they buy the product.

The actual product is the product features and its design. Products typically have lots of features but very few actual benefits (core benefits) to the customer.

The augmented product is any non-physical parts of the product. Typically, the augmented product includes such things as warranty and customer service. The augmented product can be an important way to tailor your product to meet the needs of specific customers.

The portfolio analysis

Product life cycle

GROWTH

MATURITY

INTRODUCTION

DECLINE

Extansions strategy

Rebranding the product

Repositioning the product

Reducing the price of the product

Increasing marketing activity

Product differentiation

Portfolio Analysis is one of the areas of investment management that enables market participants to analyze and assess the performance of a portfolio (equities, bonds, alternative investments etc) with the objective of measuring performance on a relative and absolute basis along with its associated risks.

Pricing strategies

competitive

predator pricing

skimming

Psychological pricing

Penetration

Discrimination pricing

Full cost Pricing:

Total production costs+selling and administrative costs+markup / the number of units expected to sell.