Marketing mix
The nature of product:
Actual product
Augmented product
Core product
The core benefit is the fundamental need that the customer satisfies when they buy the product.
The actual product is the product features and its design. Products typically have lots of features but very few actual benefits (core benefits) to the customer.
The augmented product is any non-physical parts of the product. Typically, the augmented product includes such things as warranty and customer service. The augmented product can be an important way to tailor your product to meet the needs of specific customers.
The portfolio analysis
Product life cycle
GROWTH
MATURITY
INTRODUCTION
DECLINE
Extansions strategy
Rebranding the product
Repositioning the product
Reducing the price of the product
Increasing marketing activity
Product differentiation
Portfolio Analysis is one of the areas of investment management that enables market participants to analyze and assess the performance of a portfolio (equities, bonds, alternative investments etc) with the objective of measuring performance on a relative and absolute basis along with its associated risks.
Pricing strategies
competitive
predator pricing
skimming
Psychological pricing
Penetration
Discrimination pricing
Full cost Pricing:
Total production costs+selling and administrative costs+markup / the number of units expected to sell.