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Marketing mix - Coggle Diagram
Marketing mix
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The nature of product:
Actual product
The actual product is the product features and its design. Products typically have lots of features but very few actual benefits (core benefits) to the customer.
Augmented product
The augmented product is any non-physical parts of the product. Typically, the augmented product includes such things as warranty and customer service. The augmented product can be an important way to tailor your product to meet the needs of specific customers.
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The portfolio analysis
Portfolio Analysis is one of the areas of investment management that enables market participants to analyze and assess the performance of a portfolio (equities, bonds, alternative investments etc) with the objective of measuring performance on a relative and absolute basis along with its associated risks.
Full cost Pricing:
Total production costs+selling and administrative costs+markup / the number of units expected to sell.