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MARKET POSITIONING - Coggle Diagram
MARKET POSITIONING
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Definition
to occupy a clear, unique and advantageous position in the consumer's mind
positioning is arranging for a product to occupy a clear, distinctive and desirable place relative to competing products in the mind of target market consumer
an effort to influence consumer perception of a brand or product relative to the perception of competing brands and products
in short, it is the location of your product in the mind of your customer
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Positioning Maps
helping marketers to develop a market positioning strategy for a product or service, perceptual maps or positioning maps as they are sometimes referred to, are often used to help the organization identify a positioning strategy
marketers often prepare perceptual positioning maps that show consumer perception of their brand versus competing products on important buying dimensions