Please enable JavaScript.
Coggle requires JavaScript to display documents.
PLACE - Coggle Diagram
PLACE
SUPPLY CHAIN
Supplier
Manufactures
Wholesalers
Retailers
Consumer
MARKETING CHANNELS
How
Information
Promotion
Contact
Matching
Financing
Risk taking
Negotiating
Physical distributions
Number
Channel
level
Length
Direct mktg
0 intermediary
Indirect mktg
1 or more intermediaries
3 levels
Intensive
Selective
Exclusive
CHANNEL ORGANIZATION
Conventional
Individually
Vertical
Corporate
Company
Owned
Contractual
Independent firms
Joining
Franchise
Service-firm
Manufacturer
Administered
Size and power
Manufacturers
Retailers
Horizontal
Companies at same level
Join
Multichannel
More mktg channels
CHANNEL BEHAVIOURS
Conflict
Vertical
Between # levels