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CONTENT STRATEGY - Coggle Diagram
CONTENT STRATEGY
GO WITH YOUR GUT
ability to collect payment
• availability to find funding or sponsorship
• popularity with audiences (including fashions and fads)
popularity with the press & bloggers
experience
• suitability to the story
personal desire or bias
• resources available
ENGAGING THE FIVE SENSES
TOLLGATES
TOUCH AND SIGHT
TASTE AND TRAILERS
LISTENING AND PARTICIPATION
SMELL AND TEASERS
Stage 3: support the weaknesses of a platform with the strengths of others
Stage 4: consider the timing of platforms relative to each other
Stage 2: consider the relative strengths and weaknesses of each platform
Stage 5: consider changes to the story to bake-in the platforms and timing.
Stage 1: go with your gut
2 DETERMINE EACH PLATFORM’S STRENGTHS AND WEAKNESSES
first - consider the experience you’d like to create and which platforms are best suited
second - rank the short list of platforms and ensure they create a mix that works synergistically
COLLABORATION
PLATFORM SELECTION
PLATFORMS
CONTRACTION, EXPANSION AND NAVIGATION