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Marketing Mix - Coggle Diagram
Marketing Mix
4Ps (producer-centric)
Product (product service mix)
Categories of product
Formal product
Core product (intangible)
Augmented product (value added)
Economic classification
Inferior
Normal
Luxury
Price
Place
Promotion
SAVE
Solution
Access
Value
Education
4Cs
Consumer
Cost
Communication
Convenience
+3Ps (to 4Ps)
People
Physical evidence
Process
Purpose
Tactical marketing tool
to influence demand