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PPC Training - Coggle Diagram
PPC Training
Anatomy of a campaign
Campaign settings
Keywords
Attention / Interest / Desire VS Informational
Keyword Match Types
Broad, Phrase, Exact , Negative
SKAG
Ad Copy
Responsive Ads best practice
CTA Strategy
Bidding Strategies
Manual
ECPC
Automated
Targeting Methods
Location
Device ( Bid modifiers)
Retargeting
Lookallike Audiences
Conversion and ROI
How much is each type of customer worth
For each customer type how competitive are you in your market?
What are your USP's?
What types of Customer do you have?
What percentage of each customer type convert?
What numbers are you going to watch on PPC?
Overview of a well structured Campaign
Understanding quality Scoring and Ad Rank
Competitor Tools
Ad copy help