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VirtualSpeech - Coggle Diagram
VirtualSpeech
Ideas for improvement
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Seems like there were links to more sections in the bottom of page menu than I could get to with the nav bar - could these be more obvious at the top?
Course info is opening in a new tab, is this directing to a separate site? Could they all be one with a breadcrumb trail for example?
Pricing isn't on landing page, I would maybe want to know this sooner as a user
If you're finding a high bounce rate on the homepage then I would move the VirtualSpeech in 1 minute video from pricing to there - chances are if users are on the pricing page then they're actually quite interested already so this maybe isn't the most strategic place to put an intro video. Video also retains people's attention for much longer so by having it on the landing page it may keep people on there a bit longer?
Existing Content
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The learning tracks is a nice way of organising things - also like that you have specifically explained in the drop down menu
Existing messaging
General
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Content all seems well written, trustworthy and well laid out
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Industry landscape
There seems to be quite a few businesses operating in a similar space, however many seem to be targeted at uni level or slightly different things so it feels like by going direct to customers who are looking to self-improve you've carved out a good niche
There are looooooooaaads of online training courses and platforms (we discussed some in the first interview e.g. Udemy, Future Learn etc. so the VR aspect definitely sets you apart
Some competitors seem to be Ovation VR, Virtual Orator, BeFearless etc.
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Audience
B2B
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Companies that want to do this probably have reasonable sized teams and training budget already and maybe invest a lot in early careers and training graduates
B2C
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For people at that level I think the pricing is good - if you are at a stage in your career where you feel you need improvement, that would suggest you're looking for salary increases and commission improvement etc. so a hefty price tag could be a deterrent as they don't have masses of disposable income YET