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Unit 4 Review, Introduction - Coggle Diagram
Unit 4 Review
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4.2 Branding
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A Trademark is arecognizable sign, design or expression that identifies products or services and gives the owner exclusive rights
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4.4 Brand Management
Push
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provides display materials - “shelf talkers”, point-of-sales materials (signage)
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provides specialized racking, fridges
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4.1 Intro to Marketing
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All activities involved in getting goods and services from the business that produces them to the consumer
4.5 Marketing Mix
What is a market
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Functions of Marketing
- Helps a business determine its target market - group of consumers the business wants to reach.
2.To give customers what they want
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