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Develop Business Oriented Innovation Project - Coggle Diagram
Develop Business Oriented Innovation Project
Reference
Main reference supporting the course
-Kotler, P., & Armstrong, G. (2016). Principles of Marketing. Harlow: Pearson Education.
Additional references supporting the course
-David, F. R., & David, F. R. (2019). Strategic Management: A Competitive Advantage
Approach (17th ed.). Boston: Pearson.
Sources of Innovation
New Ideas
employees
recipients
Enterprise Itself
sales personnel
competitive companies
supplies
patent and standardisation literature
Market Research
Professional literature
Foreign Research Institutes
Fairs , Exhibitions
Leaflets and Folders, Catalogues
What is innovation ?
Innovate
match invention with people's problems to form solutions
Invest
commercialise solutions vio businesses
Intent
create new ideas and consepts
Process of Innovation
concept development & testing
Marketing strategy development
concept
business analysis
idea Screening
Product development
Idea generation
commercialosation