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Video - Coggle Diagram
Video
Trends
SVOD proliferation
AVOD
Video trafic increase
Smart TV penetration
Lower cost of STB
AndroidTV
Rising cost of content
Time Shift
Binge watching series
Long tail
Tribes
Super Spenders
Linear TV experts
Can afford full bundle access to content
Broadcast Bingers
Low sepnding
Satisfied with zap & watch
Digitally Detached
TV Traditionalists
middle age
Content Connoisseurs
Young
Afluent
Tech Savvy
High Churn
Early Adopter
Want all oD and will pay for it
Segment
Empty Nester
Entertainment Family
New households
Young & Established