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MICE - The Convention Bureau - Coggle Diagram
MICE - The Convention Bureau
Elena Altemir
International Promotion Manager, Corporate
Scandinavia
USA & Canada
India
Southern Europe
Tasks
Clients: Agencies & Final Clients
Marketing Plan
Travelling to target markets
Attending to MICE International Trade Shows
Organize promotional events
Helping the organisers
Barcelona Convention Bureau
Technical office that represents the destination as a place to develop meetings and business events
Purely Promotion, NOT organization
Members
+320 members from each sector in BCN
Paying a fee deepening on the position
Value Chain
Hotels
Congress Centers
DMC's & PCO's
Public-Private Organization
How do they work
Destination Marketing & Communication
Highlight the value of Barcelona as a destination for MICE events
Sales & Promotion
Sales visits to markets of interest
Site inspections
Trageted promotion
Specialized trade shows
Education Trips
Workshops
SBC
ICCA
ECM
The value of Barcelona as a MICE destination
History & Culture
People
Professionalism
Gastronomy
Infraestructures
Accesibility
MICE
What is it?
Meeting
Incentives
Conferences
Events
Who's in
Suppliers
Organizers (DMC, PCO, Meeting Planner, Event Planners)
Meetings Facilitites
Conference/Event Services
Catering
Restaurants
Transportation
Buyers
Associations
Corporate
Worldwide clients
Destinations
Why
Only corporate or associations
It's transversal, it contributes with different industries
Profitable segment (essence of the business)
To develop MICE in a destination, a Convention Bureau is necessary