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Costco, G3 (Wynnie, Stephanie, Andrea, Melody, Angel), Free, Charge, KEY…
Costco
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Background
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services
Costco Auto Program
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discount on parts, service, and accessories
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KEY PARTNERS
- Costco and Price Club agreed to merge operations in 1993
- Kirkland Signature Label
- Payment Providers
KEY ACTIVITIES
- Marketing
- Warehouses management
- Distribution
- Shipping
- Customer Services
- E-Commerce activity and operation
KEY RESOURCES
- Has more than 85 million members
- Costco's domain which is costco.com attracts at least 58 million visitors yearly
- Has a total of 729 warehouses
- The largest American membership-only warehouse club
VALUE PREPOSITION
- Offering wide variety of products at incredibly low prices everyday
- Memberships benefits
- The benefit of costco citi visa card
- Provide widde range of services in one place which saves the consumer's time
CUSTOMER RELATIONSHIP
- Membership (Gold, Business, Executive)
- Membership privileges
- B2B (Business to business) online shopping site at costco.com for faster and easier business shopping
- Self service & personal assistance
CHANNELS
- Costco warehouses
- Website
- Online store in China using Alibaba group
- Costco magazine (physical and digital)
- Social media
CUSTOMER SEGMENTS
- People with large families and businesses
- With an age target of 18 or more
COST STRUCTURE
- HR cost hourly wages ranged from US$11 - $21 (Approx 300-580NTD)
- Lightning cost
- Shopping cart cost
- Outside advertising
- Employees salary
REVENUE STREAMS
- Membership at costco are US$60 (Approx 1660NTD) per year for gold which can be upgraded to executive for an additional US$60 per year (Costco's annual membership fees accounts for 80 percent of Costco's gross margin and 70% of it's marketing income)
- Selling merchandise online and offline in stores