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The Marketing Mix - Pricing - Coggle Diagram
The Marketing Mix - Pricing
Types of pricing
Cost based
Break even
Mark up pricing
Cost plus selling
Direct cost pricing/Marginal cost pricing
Second market discounting
Competitor based
Going rate pricing
Competitive bidding
Customer based pricing
Demand pricing
Good value pricing
Value added pricing
Psychological based pricing
£7.99 /£8
Customer based
Factors that affect pricing
Cost
Competition
value preception