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Promotion - Coggle Diagram
Promotion
Promotion Sectors
Sales Promotion
Discounts. Sampling.
Advertising
TV, Media, Newsapaper.
Direct Selling
Face to face selling. Telephone.
Sponsorship
Sponsor groups and teams to wear your clothes etc.
DF
Efforts made by seller to inform/ persuade people to buy their products.
Successful if consumer buys the product.
When to use promotion?
New product launch
When product has reached maturation and saturation and you want to boost sales.
Done by
Direct marketing
Press conference/Launch
Advertising
Sales promotion