Please enable JavaScript.
Coggle requires JavaScript to display documents.
Strategic Story for Digital Storytelling on Instagram Ningtao Jiang,…
Strategic Story for Digital Storytelling on Instagram
Ningtao Jiang
.
☆ attract more donors
raise donations
VOPIN scholarships & cultural programs
gain more followers
raise awareness of VOPIN and its programs
raise awareness of PI Community and their culture
create/ maintain relationships with PI students
Updated Frequency
twice a week
Monday
one story
Thursday
one story
PI students
currently joining in VOPIN's programs
introduce the content of programs
share their experiences and proactive feelings
once joined & benefited from VOPIN
What troubles did they encounter in study or life?
personal information (demographics)
What services/ educational resources did they receive from VOPIN?
How VOPIN helped them? In what aspect(s)?
Formats
pictures
subjects (storytellers)
self-achievements + active image
successfully graduated?
found great jobs?
scholarship?
academic achievements?
☆ narratives
style
first person, quote(s)
third person, include quote(s)
structure
issue (What problems did they face?)
choice (VOPIN‘s services/ programs)
outcome (VOPIN: impactful, problem-solving)
ethical concerns
personal information privacy
Authentic Authorship VS. Professional Communication
× promotional posts, product placements
✅ The validity of the story --> creates the most engagement
treat PI students as an end/ merely as a means?
PI students is the end.
Gaining donations through telling their stories is for PI students.
videos clips
showcase how meaningful/ useful these programs are
in class, after-class activities, mentoring, etc.
Exemplar of Storytelling on Instagram
HONY(
https://www.instagram.com/humansofny/
)
authentic and resonating narrative styles
How to spark changes through storytelling?
do research
Who views your content? when? How long?
What comments? Do donations increase?
What demographic identifies the most with the content you post?
Goals
Protagonists
Inclusiveness/ Diversity
Feedback
authentic!