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Consumer Memory, Knowledge - Coggle Diagram

- - - - visually
      - olfactory (smell)
      - tactile (feel)
      - auditory
      - gustatory (taste)
    - - Repetition
      - Background Contrast
      - Novelty
      - Concreteness
  - - - Episodic (Past Exp)
      - Semantic (Facts)
    - - Procedural
- - - - impairment of the capacity to recall individual items if some of the other items in the list studied are provided as retrieval cues
    - - Primacy & Recency Effect
  - - - Uncued (Free) Recall
      - Cued (Recognition) Recall
    - - Perceptual Fluency
      - response latency
- - - - Product Category
      - Brand
      - Self Schema
    - - Favourability
      - Uniqueness
      - Salience
    - - Creating Brand Image
      - Creating Brand Personality
      - Creating Brand Extensions
        
        transfer of associations
        
        transfer of meaning
      - Maintaining Brand Images & Personalities
      - Changing brand images and personalities
      - Protecting brand images and personalities
- - - - Flexible Goals
      - Goal Derived Categories
    - - Construal Level Theory
  - - - Associations linked to concept
      - Correlation of associations
    - - Prior Experience