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Health Tourism at KPJ Johor - Coggle Diagram
Health Tourism at KPJ Johor
Market segmentation
Demograhic
Income
Upper Middle class
Age
Paeds
Gerontology
Adult
Lifestage
Expatriate
Retires
Working people
Students
Education
Behaviour & Attitude
Treatment/Procedure Type
Family Wellness
Ortho
Cardio
Patients
Loyal
Existing
Newcomers
Buyer
Travel Agency
Decider
Guardians
Family members
Patient
Influencer
Accredited hospital
Doctor's skills
Quality & Technology offers
Initiator
Doctor
Surgeons
Physicians
Market Targetting
Singapore
Malaysia
Investors/Expatriate
Foreigner staying in JB
Tourist
Indonesia
Australia
Geographical Segmentation
Distance
Populations
Neighborhoods
Culture
Market Positioning
Luxury Pacakges
Full body checkup
Private room
Dedicated nurse
Care taker /companion stay
Affordable Packages
Standard packages