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Segmentation Analysis for A1, 02, images, b11632d1523502352d42b1a2b2ba176d…
Segmentation Analysis for A1
Geographical
Regional Culture
The adaptability of consumer is each location to fast/instant food
Preferability of food with spices content
Climate
Different climate may requires different taste perspectives
Marketability of the product variation
The storage and lifespan of product
Population
Highly populated area requires different marketing strategy and vice versa
Residential areas and industrial areas has different reachability and marketability of the product
Demographic
age (gen Y- 1980 to 1996)
middle age-more buying power -respond to advertising on facebook/inst
income
occupational relevant-middle income
race & cultural background
preference-noodle,soup spices + asian's preference but fix to all races's taste bud
gender
more to women (housewife)
Psychographic
values & beliefs
gather all the relevant information & then drawing assumptions
interest
degree of engagement on how interested customers are with the product.
openess to try out new products
lifestyles
lifestyle choices in pertaining to have a healthier options based on ingredients & calories intake.
social medias
try the product out of curiosity and excitement based on the latest "trends"
Behavioral
Knowledge of
the goodness of the product
the ingredients used
Attitude towards
Needs & Benefits
Traditional consumer (know the brand since long time ago, tend to buy A1 as this is the product they heard)
Satisfied consumer (tend to buy the same brand, dont have other informations on similar brand)
Use of
The current practice of instant food usage
Frequency
Adaptability of fast food
Response to product
Unaware
Lack of advertisment
Aware
Tried
Repeated purchase
Loyal to A1 Product
Light user
Regular user
Heavy user
Switch to other similar brand
Rejected purchase
Product doesnt suit the customer's taste
Product pricing
Not Tried
Loyalty to another brand
Neutral
Bad impression / lack of information of the product
Buying decision
Initiator
Influencer
Buyer
User
Decider
