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10 actionable tips to build an effective lead magnet, Provide more than…
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offer a bundled package
When many of your competitors are offering free resources to their visitors, you need to step your game up.
Tempt your visitors with not just one free resource but a package of multiple resources. If one free resource can deliver significant value to the visitors, a package of resources can be invaluable!
Copyblogger offers a package of immensely valuable content resources to its visitors in exchange for their email addresses.
The form exhibits the list of ebooks that is included in the offer. Using this, Copyblogger has been successful in increasing its email signups by almost 400%.
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What is a lead magnet
a lead magnet is something valuable that you provide to your visitors in exchange for their contact details (usually, their email address) on a lead-gen form
A lead magnet can be anything: ebooks, whitepapers, research reports, eCommerce coupons, free access to an application, or simply a cliched squeeze page as shown above, etc.
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