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Background
Origin Of Netflix
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After becoming billionaire, in 1997
he forgotten to return video rental of "Apollo 13" was slapped w/ 40$ late fee
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Competitor Analysis
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Apple TV
Signed with best directors writers, and actors
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PESTEL
Social
Netflix has also allocated 2% of its annual income worth 100 million dollars for the support of the black community.
Technological
Netflix has special high tech converters. They reduce the size of the video without affecting its quality. It helps those users who watch Netflix by using mobile data on their mobile devices.
Economic
Because the COVID-19 affects the global economy, many people lost income and
need to stay home.This condition makes more people subscribe Netflix.
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Legal
Netflix has found the solution of blocking users from other countries. The thing to remember here is that it’s the requirement of content providers. Netflix has no choice but to meet their standards and block users from other countries.
Environmental
The company’s recent investment in joining hands with EPA showcases its willingness to shift to renewable energy.
Political
Due to the government rules and policies, the entire content of Netflix is not available in all countries and its viewers. Due to this, Netflix faces considerable loss.
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- Technological Staff (Software developers)
- Algorithms and data analysis
- Platform
- Supplier and Advertiser
- Netflix itself
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- Offering best streaming content experience
- Produce, select, license, and acquire contents
- Build partnerships
- Negotiate with studios, Content producers, Movie production houses
- Analyze customer behaviors
- Develop subscription model and pricing strategy
- Retain and expand current customer base
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- Production - Movies, Series and other new content
- Contents and rights purchases
- AI development and R&D costs for recommendations
- Platform Maintenance
- Data centers paid connection deals for streaming content
- Amazon AWS and Technology
- Marketing, HR customer services, Engineering , Infrastructure (Data Centers)
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- Subscription Fees (International Streaming,US streaming)
- 3 types of member ( Basic , Standard and Premium)
- Licensing revenue for Netflix content ( Future)
- Easy to access self services
- Provide Customer service by live chat, call through the app
- Social Media (facebook, instagram, linked in, twitter)
- Netflix gift cards
- Self control and trust
- Recommendation system.
- Micro segmentation (usage parameters)
- Macro segmentation (Geo-demographic) for non-users - ad targeting
- Media Producers
- TV networks , Cable Companies, Broadcasters
- Amazon AWS. Google
- Consumer electronic producers
(Wii, X-Box, PlayStation for systems,
Gaming industry alliance)
- Investors , regulators
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- 24/7 ON Demand Entertainment
- Stream content
3.View high definition shows and movies
- Unlimited access
- Netflix original
- Freemium
- No commercials
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