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Strategy Implementation, International Entry, Blocks to changing stages…

- - - - Early mover
        
        iphone
      - late mover
        
        keya
    - - Offensive
        
        frontal assault
        
        equivalant prod in market - coke zero, pepsi max
        
        flanking maneover
        
        identify fringe area of existing prod - intel for PCs - TI for other devices
        
        bypass attack
        
        change rules of the game - sony walkman - personal device market
        
        iphone, airpod
        
        encirclement
        
        circle market with many products - arab- pepsi- restaurant
        
        guerilla warfare
        
        attack the segment that main player not operating
      - Defensive
        
        raise structural barrier
        
        intel - economies of scale
        
        increase expected retaliation
        
        oversupply
        
        lower inducement of attack
        
        airlines - lower cost to increase share
- - - - temp cross functional task force
      - mature matrix
      - product/brand management
- - - - more of same task
- - - - product lines need more freedom
  - - - pressure cooker crisis