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Lesson 1 [Introduction of Publication Design with Form & Spaces],…
Lesson 1
[Introduction of Publication Design with Form & Spaces]
Advertising is Marketing communication
It is used to persuade the audiences to take or continue some action
Reminding
Informing
Persuading
Publication Design is the layout and graphic design for printed materials
Newsletters
Magaxines
Books
Brochures
Communications solutions
Form & Spaces
Form
Making form as beautiful as possible
Basic visual elements
Words
Lines
Pictures
Shapes
Textures
All kinds of imagery and type
Spaces
Format, proportional dimensions of the space
Vertical
Horizontal
Square
Positive & Negative
Line
Lesson 2 [Basic Typographic Skills for Publication Design]
Structure and Optics
Form and Counterform
Optical Spacing
Appearance of Type
Issues Related to Style
Style Classifications
Symmetrical text arrangements & Center-axis text
The Justified Setting
Type as information
Establishing Hierarchy
Spacing
Color & Value
Texture & Space
Texture of Language
Performative Quality
Interaction
Lesson 9 [Experimental Book Design]
Book Design
What is a Book
oldest form of documentations
Board for writing
Experimental Book Format
Cover and Package
Extending the experrience
Art work
Printing
Binding
Packaging
Format
Paper Exploration & Engineering
Cut
Fold
Throw-outs
Parallel fold
Concertinas flow
Design
West
East
Type Evolution
Typography & Printing
Printing in the Past
Lesson 3 [How to Put Design Elements Together for Publication]
Visual Logic
How Everything Talks to Each Other
Content organization should respond to the format
Integrating Type and Image
Types
Images
Dynamic between the different elements
Structuring the Page
Symmetrical Grid
Asymmetrical Grid
Anatomy of A page
Compound Grid
Grid system
Lesson 11 [Psychology for advertising and publication Design ]
Mental Models "Beyond Advertising and publication design
More and more ways to connect
Psychology & Design elements
Informed Use of Shapes
Psychology of Typefaces
Psychology of Space
Language of Colors
Read between the Lines
Psychology in Visual Communication
Elaboration Likelihood Model
A Tale of Two Paths
Lesson 6 [Advertising theories : Integrated marketing communication]
Marketing
Definitions of Marketing Communications
the activity, set of institutions, and processes
for creating, communicating, delivering, and exchanging
offerings
that have value for customers, clients, partners, and society at large.
Communication
a process by which information is exchanged between individuals through a common system
Sgins
Behavior
Symbols
Exchange of information
a system for communicating
system of routes for moving troops
supplies
vehicles
a verbal or written message
a technique for expressing ideas effectively
an act or instance of transmitting
Lesson 8
[Print & Production1:
Substrates & Finishing]
Substrates
Paper Types
Attachment
Finishing
Varnishes
Lamination
Folding
[Print & Production 2:
Printing & Binding]
Binding
Perfect binding
Alternative binding
Printing
Wash printing
Silk-screen printing
Screen angles
Lithography & CTP
Hot-metal printing
Lesson 12 [Development of Publication
on Interactive Advertising]
Interactive Advertising
Method of communication
works with the user's participation
From Print to Interactive to Share
Ways of Publications Creating Interactive Experience to Readers
Success of free, easily accessible digital media
Two-way feedback
Lesson 5 [Design Process & Practices for Publication Design]
Design Process
Discover
Reserch
Mapping / Modeling
Understand client
Design Brief
Define
Client
Inspiration
Drawing
Thumbnails
Sketchbooks
Develop
Deliver
Lesson 10 [Relationships between the digital advertising and
publication design]
Digital Publishing Formats
Publishing Device Classes
E-readers
Tablets
PDF
Interactive Magzine
HTML5 Publication
Digital-Replica
An increasingly common format in the age of tablets
Surveying the Digital Publication Types
E-books
Digital Magazines