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relationship - Coggle Diagram

- - - - boldness
      - size
      - linearity
      - texture
      - rhythm
- - - - Thumbnails
      - Sketchbooks
  - - - Design brief
      - Mapping/ modeling
      - Client's requirements
- - - - communicate
      - create
      - deliver
      - exchange
    - - sales promotions
      - public relations
      - advertising
      - publicity
      - personal selling
      - direct marketing
  - - - Informative Advertising
      - Persuasive Advertising
      - Reminder Advertising
      - 8 steps in Advertising communication process
        
        Sender
        
        Encoding
        
        Message
        
        Media
        
        Receiver
        
        Response
        
        Feedback
        
        Noise
      - Successful IMC Case study
        
        Burger King
        
        Visit Britain
        
        Domino's
        
        If Insurance
        
        Coca-Cola
  - - - a process by information
        
        symbols
        
        signs
        
        behaviour
        
        exchange of information
- - - - A page is composed of several different parts, and each part has an important purpose and function in the overall design.
    - - Columns
        
        Symmetrical two-column grid
        
        Single two-column grid
        
        Five-column grid
        
        Two-column grid
      - Modules grid
    - - Asymmetrical column-based grid
      - Asymmetrical module-based grid
    - - to make informed decisions
      - to use time efficiently
- - - - Flyleaf
      - Endsheets
      - Text block
      - Footband
      - Gutter
      - Joint
      - Front cover/ panel
      - Bottom adge
      - Spine
      - Raised bands
      - Top edge/head
- - - - Cover $ Package
      - Extanding the experience
      - Artwork
      - Printing
      - Binding
      - Packaging
      - Format
- - - - Phone
      - Tablets
      - computer