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Concepts We Learnt, PDF, Interactive Magazine, Digital-Replica, Digital…
Concepts We Learnt
Lecture 8 Print & Production
Print and production
substrates and finishing
substrates
paper type
most of the materials can be used as a substrates
Newsprint
Antique
Uncoated Woodfree
Mechanical
Art board
Art
Cast coated
Chromo
Cartridge
Greyboard
Unusual substrates
Human body
Ceramic
PVC
Facbric
Wood
varnishes
a colorless coating to protect the printing
in-line/off-line
UV Spot Varnish
Clear Varnish Coating
UV Varnish
Lamination
Cutting
Die cut
uses a steel die to cut away a specific section of a design
Die cut
1.this ability to ‘take‘ a printed design and
2.the overall aims and intention of the piece of work.
Printing and binding
folding
Roll fold
Concertina fold
Embossing and debossing
Foil blocking
Printing
Wash printing
Silk-screen printing
Letterpress printing
Hot-metal printing
Thermography
binding
Wiro, spiral and combo binding
Canadian binding
Eurostar
Self binds
Case binding
Perfect binding
Alternative binding
Unusual techniques or materials can supply
Lecture 4
InDesign Workshop
Lecture 9 Experimental Book Design _Concept & Format
Definition of a book
Experimental book design
Format
Cover and package
content & layout
printing
materials
binding
packageing
Paper exploring and engineering
fold
Throw-outs
Concertinas flow
Parallel fold
Cut
pop-up
die cut
Book design in east & west
East
West
Lecture 3 How to Put Design Elements Together for Publication
Grid system
The Symmetrical Grid
Asymmetrical grid
column-based grid
module-based grid
Compound grid
Visual Logic
Integrating Type and Image
Lecture 11 Psychology for advertising and publication Design
psychology of advertising and publication design
main function
Persuading the customers
psychology and design elements
The psychology of using space
The use of different shapes
The feeling of different colour using
The functions of typefaces
Read between the lines
Mental Models "Beyond Advertising and publication design
The ways of connection
To show how to connect different people through touch point
Lecture 5 Design Process & Practices for Publication Design
Design Process
Discover
project initiation
Orientation/Reasearch
Define
Strategy
Exploration
Develop
Development
Thumbnails
Drawing tools
Pens
Layout Development
Drawing pens
Markers
Ruler, Compass and Templates
Drawing pad
Sketchbooks
Refinement
Deliver
Production
Manufacture/Launch
Lecture 7
Photoshop Workshop
Lecture 6 Advertising theory
advertising theory
marketing
The activity for creating, communicating, delivering and exchanging offerings that have value for customers
communication
an act of instance transmitting
a message
To inform people
a system of routes for moving troops, supplies and vehicles
a technique of expressing ideas
how to combing together
product, information and target audience
the aim is to inform, persuade and remind
Lecture 1
Introduction of Publication Design
with Form & Spaces
Shapes
considered negative
proportional dimensions of the space
Format
Form
positive element, a solid thing or object
shapes, lines, textures, words, and pictures
including all kinds of imagery and type
Publication Design
delves into the cognitive
processes that intervene in the reading process
the role of design elements, the
principles of composition and typographic aesthetics, photography and illustration
online / offline
layout and graphic design for printed materials
Advertising
persuade an audience
Marketing communication
telling and selling the product
Lecture 2
Basic Typographic Skills for Publication Design
Interpret and communicate the text
tone
rhythm
logical structure
physical size
Structure and Optics
system of lines
with intricate visual relationships that are nearly invisible
standard reading size
stylistic uniformity
evaluate the spacing needs
impact on the perception of its size
Classification of Types
Old Style
Script
Transitional Style
Modern Style
Slab Serif
Sans Serif
Sharp Serif
Mechanics of Text
type size
spacing
leading
paragraph width
Texture and Space
Typographic texture
boldness
size
linearity
texture
rhythm
Lecture 10 Relationships between the digital advertising and publication design
Publishing Device Classes
e-readers
Computers/Hybrid Devices
Mobile Phones
Tablets
ANDROID OS
AMAZON TABLETS: Kindle
IOS FROM APPLE
Lecture 12 Development of Publication on Interactive
publication on interactive advertising
interactive media
a new media revolution which brought on by incredible achievements in technology
interactive media overview
blogs
forums
photo, video sharing
etc
method of communication
the way to interactive to share
print with digital gadgets
print with small trick
gaming book
PDF
Including
Interactive Magazine
Digital-Replica
Digital Advertising And Publication Design
Learning about Digital Publishing Formats