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PROMOTION - Coggle Diagram
PROMOTION
Developing Strategy
Why
Communication Objectives
How
Design Message
Media
Message Source
Collect Feedback
Who
Target Audience
Advertising
Strategy Development
Evaluation
Budget Decision
Objective setting
Communication
Sales
Promotion Mix
IMC
Consistent
Compelling
Clear
Integrated Marketing Communication
Strategies
Push
Producer -> Wholesaler/Retailer -> Consumer
Pull
Producer -> Consumer -> Retailer/Wholesaler -> Producer
Public Relations
Sales Promotion
Short-term
Offers incentives
Objectives
Consumer
Value-based
Price-based
Trade
Retailers/Partners
Sales force
Marketing
Direct
Digital
Tools
Indirect
Personal
Direct
Sales