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P1- [E] Technology and data analytics (11;12)
Strategic managers are…
P1- [E] Technology and data analytics (11;12)
Strategic managers are increasingly embracing (nam bat lay) emerging (noi bat) technology as a way to innovate, improve performance and ultimately get ahead of the competition
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2. Big data
The Vs of big data
- Volume
- Velocity (toc do)
- Variety
- Veracity (tinh xac thuc)
Opportunities and threats of big data
- Opportunities: new trends and patterns, improve responsiveness
- Threats: hacker, viruses, focus on correlation not causation (tao ra ket qua)
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6. E-business
4. Characteristic of e-marketing: the 6 Is model
- interactivity
- intelligence
- individualisation
- integration
- industry structure
- independence of location
5. Comparison of traditional and online branding
- Visual identity "look and feel", domain name
- Online brand options migrate (move) traditional brand onlie, extend traditional brand, partner with existing digital brand, create new digital brand
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6. Acquiring and managing suppliers and customers using technology
- E-procurement models include public web, exchange, supplier-centric, buyer-centric, B2B marketplace
- Acquiring customers through e-business technology search engine optimisation, newsgroups/ forums, viral marketing, etc
- Managing customers through e-business technologies promotions, extranets, online communities, data mining (khai thac)
2. Strategy models for e-business
eight areas to consider, four-stage models of progress
7. New developments and innovation
- Innovation and competitive advantage can create first-mover advantage, but associated problems
- Innovation dilemmas technology push vs market pull, product vs process, closed vs open, business model innovation
- Biz model innovation meands now ways of thinking about value creation, configuration and capture
- Disruptive innovation (doi moi dot pha) and technologies disruptive and sustaining innovations
- Blockchain
- Cryptocurrencies
- Social innovation aims to address social problems rather than create and capture economic value
1 Delivering e-business
transformation of key business processes through the use of internet technologies (evaluated by SAF) - Digital Business