Factors affecting food choice
Demographics
Behaviour
Lifestyle
Physical Determinants
Access (location)
Skills
Time
Education
Hobbies
Interests
Celebrations
Holidays
Birthdays
Events
Age
Gender
Race
Religion
Nationality
Ethnicity
Disability
Sexual Orientation
Occupation
People may need specific products at specific locations (eg. umbrellas in rainy areas)
Economics
Cost
Income
Attitudes/Beliefs about food
Social
Culture
Family
Peers
Meal Patterns
Biological
Hunger
Palatability
This affects income and perspectives on cost
Difficulty in eating may require softer foods
Different preferences (Eg. 5-8 year old may prefer sweets)
Affecting perspectives on design choices (Eg. pink items for females)
Some products may be disallowed (Eg. pork for Muslims)
Gingerbread sales during Christmas
Birthday cake sales
Wedding cake and dress sales
Values
Sustainability
Animal cruelty free
Eg. sushi in Japan
Growing up with family preferences/favored brands
Allergies
Advertising for restaurants more effective near lunch/dinner time
New trends in food
If it is difficult to prepare/assemble, there will be less appeal
Convience
Meal patterns