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Factors affecting food choice - Coggle Diagram
Factors affecting food choice
Demographics
Age
Different preferences (Eg. 5-8 year old may prefer sweets)
Gender
Affecting perspectives on design choices (Eg. pink items for females)
Race
Religion
Some products may be disallowed (Eg. pork for Muslims)
Nationality
Ethnicity
Disability
Difficulty in eating may require softer foods
Sexual Orientation
Occupation
This affects income and perspectives on cost
Behaviour
Celebrations
Holidays
Gingerbread sales during Christmas
Birthdays
Birthday cake sales
Events
Wedding cake and dress sales
Attitudes/Beliefs about food
Values
Sustainability
Animal cruelty free
Biological
Hunger
Palatability
Allergies
Lifestyle
Hobbies
Interests
Economics
Cost
Income
Social
Culture
Eg. sushi in Japan
Family
Growing up with family preferences/favored brands
Peers
New trends in food
Meal Patterns
Advertising for restaurants more effective near lunch/dinner time
Physical Determinants
Access (location)
People may need specific products at specific locations (eg. umbrellas in rainy areas)
Skills
If it is difficult to prepare/assemble, there will be less appeal
Time
Meal patterns
Education
Convience