Factors affecting food choice

Demographics

Behaviour

Lifestyle

Physical Determinants

Access (location)

Skills

Time

Education

Hobbies

Interests

Celebrations

Holidays

Birthdays

Events

Age

Gender

Race

Religion

Nationality

Ethnicity

Disability

Sexual Orientation

Occupation

People may need specific products at specific locations (eg. umbrellas in rainy areas)

Economics

Cost

Income

Attitudes/Beliefs about food

Social

Culture

Family

Peers

Meal Patterns

Biological

Hunger

Palatability

This affects income and perspectives on cost

Difficulty in eating may require softer foods

Different preferences (Eg. 5-8 year old may prefer sweets)

Affecting perspectives on design choices (Eg. pink items for females)

Some products may be disallowed (Eg. pork for Muslims)

Gingerbread sales during Christmas

Birthday cake sales

Wedding cake and dress sales

Values

Sustainability

Animal cruelty free

Eg. sushi in Japan

Growing up with family preferences/favored brands

Allergies

Advertising for restaurants more effective near lunch/dinner time

New trends in food

If it is difficult to prepare/assemble, there will be less appeal

Convience

Meal patterns