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Promotional Mix - Coggle Diagram
Promotional Mix
Advertising
Appeal factors
Elements of Ethos, pathos & logos
Ojectives & intent
Purpose
Communicating merit
Objectives
Increase sales
Brand differentiation
Match competitors' offering
Promotion
Sales Promotion
Discalimers
Criticism
Stop discount senselessly
Focus on guests' engagement for brand retention
Merchandising
Focus on Captive consumers to increase sales
Rules on Merchandising
Purpose - to create differentiation
Compatibility & consistency
Practicality
Visibility & simplicity
Publicity vs Public Relations