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Outdoor living, (Outdoor Living, Outdoor cooking, Outdoor cooking utensils…
Outdoor living
client
Teenagers
According to a 2019 survey by The Body Shop, 80 per cent of participants feel pressured to save the planet - independant.co.uk
They are dependant on their caregivers/have no salary of their own, which generally means that the products they or their family purchase will be determined by their caregivers
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Adults
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Middle aged persons, 45-65
Would probably have the salary, and therefore opportunity to incorporate sustainablity and environmental awareness into their lifestyles
Ideal client for gardening products, as most people around this age will be homeowners
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Camping
Problem: When people go camping, they often use disposable single-use plastic items. This is bad as plastics are not biodegradable and will stay in the environment, causing a litter problem or will take up space in landfills.
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Problem: When people go camping, they do not have stoves and must cook over open flames. This could be a health and safety issue as the handles could get too hot to touch
Jet Boil style cooking system with a removable hotplate as well as foldable burners to suit larger pans
Problem: When people go camping, accidents can may happen like people becoming ill, or getting wounded
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Problem: When people go camping, they may have limited or reduced access to clean water, especially if camping in deserts
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Shelters
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Problem: People attending festivals do not have many places to sit, and if they aren't near parks there won't be a lot of chairs or benches to sit on, so they usually resort to sitting on the floor which is quite dirty
Having a flat pack chair means that you can take it whereever you do and easily pack up and move compared to a normal chair
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