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mass media - Coggle Diagram
mass media
online media
social media
user-friendly, interactive websites
illegal downloads
file-sharing websites
content creators
free publicity
clips
to go viral
aims
to inform
Wikipedia
readers can contribute to collaborative wikis
informative websites
include news reports, current affairs shows and documentaries
to persuade
advertising
make money through commercials
commercials break
to persuade people to buy products
entertaining programmes to keep the audience hooked
to entertain
reality TV shows
sitcoms
drama series
live sports broadcasts
persuasive tricks
teasers
cliffhanger endings - a trick to keep the audience hooked
cross-promotion
print media
include magazines and newspapers
journalists and editors research and write the material and prepare it for publication
eye-catching headlines aim to attract readers
increasingly difficult to compete with online platforms for advertising revenue and our attention
broadcast media
TV and radio
increasingly delivered online - streaming audio and video
can be downloaded and watched immediately
flexibility for viewers
to binge-watch your favourite show
conventional broadcast media