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Elements of the client brief - Coggle Diagram
Elements of the client brief
Content
video content
audio
logo
images
dates
Genre
clothing
food
music
fashion
sport
Type of product
audio
printed product
video
digital banner
animation
Client Ethos
family run
fast shipping
eco aware
customer service
Style / Theme
logo
colour
typography
house style
Timescales
milestones (points in your projects when something needs to be complited)
deadline
pre-requisites (does a task require something else to be completed first)
Audience
income
location (local, national, international)
age
gender
hobby
Purpose
advertising/promoting
entertaining
informing
educating
influance