Please enable JavaScript.
Coggle requires JavaScript to display documents.
Target groups ch4, segment markets, positioning strategies, segment…
Target groups ch4
segment markets
geographic categories
continents
climates
countries
regions
neighborhoods
Customer behavior
purchasing patterns
reflect cultural differences
positioning strategies
Product class
Competitor
Product user
Price
quality
Use
application
Product attributes
benefits
segment profiles
once identified
their attractiveness can be assessed
Segment attractiveness will depend on
size
predicted evolution of sales
buying power
the amount of competition targeted at the same segment
Stages in the development of a positioning strategy
Identification of competitors
Assessment of the consumers’ perception of competitors
Determination of positions of competitors
Analysis of consumers’ preferences
The positioning decision
Monitoring the position
Implementation of the positioning