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Target groups Chp. 4 - Coggle Diagram
Target groups Chp. 4
Targeting strategies
concentration on one segment
selective specialization
Product specialization
Market specialization
Full market coverage
Market segments
Loyalty
Brand Loyals
brand communication and loyalty promotions
Brand switchers
Materials Material incentives = Promotions
First time users
goal = regular users
heavy user
high interest
no-users
Psychographic Segmentation
Lifestyle or personality
Lifestyle segmentation
money and time spends
Behavioral segmentation
Grouping customers based on preferred brands or products
Marketing segmentation is when you divide your posible customers into different segments
Targeting is a group of customer with same demographics and posible clients.
cultural differences
Geographic segments
continents
climate
nation
regions
neighbourhood
Demographic segmentation
Sex, age, family size, religion, birthplace, race.
Segmentation Profile
Detail description of the market segment across a range of factors and measures.
Effective segmentation
attainable, measurable, different, large enough