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Target Groups - Coggle Diagram
Target Groups
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Market segmentation
Process of dividing consumers into homogeneous groups (share needs or react in a comparable way to marketing and communications efforts)
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Geographic segments: continents, climate, nations, regions or neighborhoods.
Demographic segments: based on sex, age, family size, religion, birthplace, race, education or income.
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Behavioral segmentation: product or brand preferences, or involvement with categories
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