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Chapter 18 - Coggle Diagram
Chapter 18
competitor analysis
determining competitors' objectives
identifying competitors' strategies
strategic group
assessing competitors' strengths and weaknesses
benchmarking
estimating competitors' reactions
selecting competitors to attack and avoid
good or bad competitors
finding uncontested market spaces
strong or weak competitor
customer value analysis
assessing competitors
defining a competitive intelligence system
identify competiors
approaches to marketing strategies
formulated marketing
intrapreneurial marketing
entrepreneurial marketing
basic competitive strategies
Michael Tracy and Fred Wiersema
customer intimacy
product leadership
operational excellence
competitive positions
market challenger
full frontal attack
indirect attack
market follower
follow closely
follow at a distance
market leader
protecting market share
expanding market share
expanding total demand
market nicher
by customer, market, quality, price, service
multiple niching
Michael Porter
differentiation
focus
overall cost leadership
balancing customer and competitor orientations
customer-centered company
market-centered company
competitor-centered company