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Resort Hotels
S4.HM-03
OM Team 10
Sol Garstman
Tess Maas
Noa Pozo
…
Resort Hotels
S4.HM-03
OM Team 10
Sol Garstman
Tess Maas
Noa Pozo
Rosanne van Rees
Thomas Siekkötter
Mercy Spiertz
What is a resort hotel?
“A resort is a self-contained destination that can provide for all of your travel needs in one location. You can find food, drinks, entertainment, shopping, and other activities all without needing to leave the property. (VRC, n.d.)”
The Servuction model
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(Robinson and Jones, 2020)
Order Qualifiers, (Travelport, 2022) :
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Order Winners / Internal Performance Objectives,(Vasquez, 2017)
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Market Segments
B2C
Individual consumers, vacation packages, spas and activities
B2B
Corporate guests, meeting rooms and corporate venues
service in resort = variety high, volume high
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Product life cycle
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Introduction: launch, trying to increase brand awareness
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Service Firm Cycle
Growth: increase in demand, expanding
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Core processes
Customer relation process (Blog team, 2022)
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Organizational forms (EdrawMax, 2023)
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Operations strategy
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Agile manufacturing (What is Agile Manufacturing? - Definition & Case Studies, 2018)
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