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Chapter 5 - Coggle Diagram
Chapter 5
buying decision process
evaulation of alternatives
purchase decision
information search
post-purchase behavior
cognitive dissonance
customer journey
need recognition
characteristics affecting consumer behavior
social factors
family
roles and statues
groups, social networks, influencer makreting
word-of-mouth influence
influencer marketing
opinion leader
reference groups
online social networks
personal factors
economic situation
age and life stage
lifestyle
occupation
personality and self-concept
cultural factors
subculture
total marketing strategy
culture
social class
psychological factors
perception
learning
motivation
beliefs and attitudes
types of buying decision behavior
dissonance reducing buying behavior
habitual buying behavior
complex buying behavior
variety seeking buying behavior
model of consumer behavior
consumer buyer behavior
consumer market
buyer decision process for new products
adoption process
interest
awareness
evaulation
trial
adaption
influence of product characteristics on rate of adoption
compatibility
complexity
relative advantage
divisibility
communicability