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the big issue - Coggle Diagram
the big issue
context
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purpose = to give a platform & voice to under-represented groups through promoting a liberal, left-wing ideology
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first published in 1991 - post margaret thatcher, biggest class & wealth divide for decades
industry
partnership with citroen
- announced a 3 year partnership in august 2022
- providing tbi with 16 electric vans
- this will make the delivery process of the magazine more sustainable & will help tackle carbon emissions, which is a key aim of the group
tbi online
- a tool of appeal to audiences
- news stories focus on community, charity & prioritising the marginalised
- pleads to audience for donations, with the navigation bar ('shop', 'get involved'), subscribe & support buttons & the hashtag everycopycounts
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tbi shop
- showcases a social, economic & environmental responsibility, allowing them to fulfil their mission
- shirky = feedback option allows audience engagement & contribution to content creation, eg "what causes are you most passionate about?"
tbi & covid
- lost 80% of its revenue overnight
- £6.2 billion pr reach overall
- supported by craig david, joe wicks etc
- sent their mags to retailers, eg whsmith & waitrose
- received donations, created an app & an online subscription system
- 'the big miss you' campaign = maintains & builds relationships, maintains vendor voice & generates sympathy leading to donation
analysis
gender reps
- moving on article with marvina newton = low-angle shot, high-key lighting & red clothing emphasise her strength
- grayson perry image shows dress = femininity & tie = masculinity, breaking down existing gender barriers
- yellow background connotes sunrise & new beginnings, like the big issue trying to move us into an age of breaking down gender conformity
- however, the large tie may be viewed as comical, mocking gender expectation
- his costume is childish in light pastel colours, but also the bare legs suggest sexualisation of the female form & like beauty standards are linked to childhood, which is inappropriate
- letter to my younger self article = "at 16 i was a complete mess" reinforces that being non-conforming is looked down upon
ethnicity reps
- marvina newton is empowered through her connection to her heritage, with her jewellery worn
- however, graffiti is a symbol of rebellion, so by this being behind her may diminish her power, making her heritage appear unnatural & othering her
- moving on article with joel hodgson = suit is a symbol of power, & this is further emphasised by his position on pedestal
- however, his power may be diminshed by conforming to stereotype of fast minority ethnic group athletes (lion positioning = animalised & feels staged)
homeless reps
- donato's article = background of consumerist society is blurred, taking focus from those who are privileged & onto those underrepresented
- "gives an old man like me a sense of purpose" links to tbi's aim
- use of 'i' gives him a voice
- "facts about me" = personalisation
- article challenges conservative view of migrant workers & shows his struggle, creating sympathy
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theorists
curran & seaton
- magazine is independently published by tbi group, allowing for greater creativity & diversity
- it is ideologically driven instead of by profit & power (social change & voice to the underrepresented)
- even their funding is ideologically/socially driven
barthes
- homelessness is a myth that has been naturalised with the signified meaning of laziness & dependence
- he would argue that tbi try to change the myth by repeating an alternative sign
hesmondhalgh
- risks = extreme political ideology (eg shaming the daily mail), challenges mainstream ideology & promotes vendors over star appeal
- minimise risk = appealing to an exclusive left-wing audience & celebs listed on front cover
hall
- the stereotyping of joel hodgson reinforces inequalities of power
- costume (suit) reinforces existing power structures
- marvina newton = graffiti as a symbol of rebellion may diminish her power & make her heritage seem unnatural
- hall may argue this makes her othered
audience
mainstream = abc1, left-wing
specialised = reformers & explorers, lgbtq+, ethnic minorities
readership = 82,000 - therefore, could be argued to have limited power to cultivate change