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SEO STRATEGY 2023
an outline of the hierarchy and long tail keyword…
SEO STRATEGY 2023
an outline of the hierarchy and long tail keyword strategy.
The goal of this strategy is to try and rank on google for some of the lesser searched keywords such as "Malibu Aerial Photography" or "Encino Twilight Photography". Because competition is very high for the most searched keywords such as "Los Angeles Real Estate Photography".
Rather than going after the main keywords, The goal is to go after hundreds, if not thousands of long tail smaller keywords.
The way we are going to do that is with blog posts and organizing the blog posts in a way that gives us as many city and service variations as possible.
STEP ONE - SERVICE AREA PAGE
Create a page on my website called "Service Areas". Include copy about how large our service area is from Santa Barbara to Los Angeles.
Then have links to city specific pages in which we have blog posts from that city.
Examples:
Encino
Sherman Oaks
Van Nuys
Malibu
Thousand Oaks
Calabasas
Montiecto
STEP TWO - SPECIFIC CITY PAGES
Create landing page for each city within the service area in which we have adequate Blog content to query.
Page will have a large Featured Image at the top.
Then add some copy about our services in that Specific City.
Then a query of blog posts that are tagged with that city. (Property Spotlight that are in that city)
STEP THREE - PROPERTY SPOT LIGHT BLOG POST
Blog post of a property that we want to highlight.
Blog post copy should be a rewrite of the property description provided by the agent, along with some information about the services we provided for that property.
Each blog post should have 15-25 images that are properly meta tagged and Alt described.
Blog posts will be categorized by City and then queried into Step 2 Pages.
In the blog post you can create an inbound link from the blog post to the Step 2 Page. You can also include a link to Step one page
Website Link Directory
www.iluminre.com
Service Areas:
A page with very good images of various houses in a bunch of different services areas.
Some Copy about how we serve these 3 regions. Then 3 links to 3 different Service Areas.
Santa Barbara
Ventura County
Los Angeles
Santa Barbara:
A page with some beautiful Santa Barbara homes and some copy about how we serve Santa Barbara.
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Ventura County
A page with some beautiful Ventura County homes and some copy about how we serve Ventura County and its many cities.
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Los Angeles
A page with some beautiful Los Angeles area homes and some copy about how we serve Los Angeles area.
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