Digital Strategy
Goal
4000 Trans 12 Months
A significant player in Digital Car Finance
15% conversion of leads
2300 Completed applications PCM
On track by end May
Resources
7 + TL
£450 / Trans / CPA
Web site
Marketing activity
Hubspot
Lender panel
Expertise
Help Required
4 Additional people
Someone to drive origination
Routes to Marketing
Consultant
Someone to head it up
Ad words
Partnereships
Radio
Exisiting DB
Web site
Sponsorships
SWOT
Strengths
Pricing
Products
Intent
Weaknesses
In experience
Leadership
Not your field of expertise
Opportunities
Market size
Already converting
Web site
Creative marketing initiatives
New partnerships
Threats
Time
Pricing
Interest rates
Competitor activity
Brand awareness of comp
Cost of entry
Incremental
£1.6 Mill GP
£900k
Next steps
Add people to the team
Assess the processes
Job description for person that heads it up
Brand Manager???
Market research
Steal market share
Size of market
Key players
USP
Quality of web site
Ease of transaction
Reviews etc
Proper competitor analysis
Milestones
March
Recruit
Improve efficiency
13%
COO
IT Man
Head Hunter Digital Space
NO1 Priority
Conversion