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Effective Facebook Ads campaigns in 2023 - Coggle Diagram
Effective Facebook Ads campaigns in 2023
Intro to Ben Heath, Founder and CEO of Lead Guru
Someone Ive been gagging to get on the show and My go to expert on things Meta advertising related>
Subscribe to Youtube channel
What ever happened to Organic reach in Facebook? Do we have to pay to play or is there still some life in organic traffic?
Whats changed with Reels?
How can we take advantage of this
More value in followers ( prime your page)
Post reels to get significant organic engagement
The two go hand in hand
regular FB campaigns come with organic benefits!
Still good reach with a facebook group if you have one ( but thats a much bigger time overhead!)
Link to Facebook follower account
How did you test this?
5-10 times the engagement and up to 10-12 times more visibility
4+% organic reach
What about instagram?
IS Instagram Advertising for everyone?
Any common pitfalls to avoid
Where do so many facebook campaigns go wrong?
Have Facebook overcome the Apple privacy Bomb Apple dropped on them 2 years ago?
Lookalike Vs Open targeting
Keep adjusting with the times
Common errors and how to avoid them?
What are the best Audience Targeting Techniques
Cold Audiences
Warmer audiences
Lookalike Audiences!
Is Broad / Open Targeting always the option?
65% 10% 25% split
The more you spend the more you use open targeting
As you scale you may want to move to More open targeting
Where are Lookalike and Interest targeting in 2023
More data - better quality.
Source audiences of 20K+ still work well.
Interest Targeting works great when you first start
Niche down and dont use broad
If we want more help with our Meta Advertising Where should we go/ what should we do?
1:1 coaching offer
3K spend- we can manage your campaigns