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Strategic Marketing - Coggle Diagram
Strategic Marketing
Marketing
Marketing components
Marketing objectives
Past, present and future of marketing
Field of marketing
The customer as a consumer
Unsatisfaction of needs
Purchase decision processes
Consumer needs and desires
Influencing factors
The market
Market information system
Geographic market
Market analysis
Market Research
The client
The sales force
Positioning
The customer and the 4 "P's" of marketing
The demand and supply function