Please enable JavaScript.
Coggle requires JavaScript to display documents.
Petronas - Social Listening - POC - Coggle Diagram
Petronas - Social Listening - POC
requirements
Objective
Few new analytics
Image Analytics
Demograhpics
AI driven realtime analytics
Correlate to sales
Sales & Marketing Strategies
Frequency- Weekly & Monthly
Sentiments comp vs self
Crisis monitoring - every 4 hrs
Constant monitoring - requirement
targeted marketing & Predictions
Improving customer satisfaction
Monitoring customer complaints
Social media Listening
Facebook
Youtube
ADA - Vendor
Generative AI - Use Case
Social Listening
Scope
Marketing Campaign
Saved in Cloud?
Create Indexes
Generate formatted slides
Chat GPT
PUblic Data
Custom
Data Augmentation
Internal Docs
Google Search
Internal Websites
Prerequisites
Campaign in digital format
Stored in Blob
Infra
Storage
Azure Cognitive Search
Azure Open AI
Azure Functions
Webapp hosted on VM
Azure ML (Future) for classifying
Timelines
2 weeks
MS
Jamie
MSFT - Malaysia
Background of MS in Petrons
Enterprise Data Hub
Jatin
Enterprise KB or Search